Technology and real estate in the UK

Jan 10, 2023 | Blog

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Real estate is an ever-evolving industry, and technology is playing a major role in its transformation. Technology has been incorporated into every aspect of the real estate industry, from listing properties to managing customer relationships. In today’s digital world, technology has the power to revolutionise the industry, making it more efficient and profitable for both buyers and sellers. (Check out a list of AI-powered real estate tools in Textify’s AI directory.)

Real estate technology solutions have become essential for real estate professionals. These solutions allow agents, brokers, and other real estate professionals to manage their businesses more effectively, streamline processes, and achieve better results. Technology can help agents create a more efficient and organised workflow, allowing them to focus on what matters most: their clients.

Use cases

The most popular technologies used in real estate include CRM (customer relationship management) systems, customer databases, and automated lead generation tools. CRM systems allow agents to manage and track customer interactions, store customer information, and generate leads. Customer databases allow agents to store and manage customer information, such as contact details and property listings. Automated lead generation tools help agents generate leads and identify potential customers.

    • Technology has made it easier to find and compare properties, and digital tools have enabled agents to provide more detailed and accurate information to their clients. For instance, property management tools such as AppFolio and Yardi allow agents to quickly manage their listings and track inquiries. These tools also provide agents with information about the local market trends and enable them to make better decisions about pricing and marketing strategies. 

    • Technology has also made it easier for agents to communicate with their clients. Agents can now use online platforms such as Skype, Zoom, or Slack to communicate with their clients, answer questions, and provide them with assistance. 

    • Additionally, technology has changed the way agents search for properties. Agents now have access to powerful search engines such as Zillow and Trulia to quickly and easily find properties that match their clients’ criteria. These search engines also provide agents with market data and trends to help them make more informed decisions.

    • Real estate websites are also becoming increasingly popular. Websites allow agents to showcase their listings, reach a wider audience, and generate leads. Additionally, many websites have integrated features such as property search, contact forms, and social media integration to make the process of finding a property easier for buyers. Nowadays, Many companies are implementing link building strategies for their real estate websites in order to reach a larger audience.

    • Mobile apps are also changing the real estate industry. Mobile apps enable buyers and sellers to access information on the go and make faster decisions. Mobile apps allow agents to keep their clients updated on the latest properties and provide them with real-time information. Apps also enable buyers and sellers to connect with agents directly and provide them with instant responses.

    • AI (artificial intelligence) is also making its way into the real estate industry. AI can be used for everything from automating marketing activities to predicting customer behaviour. AI can help agents identify potential buyers and sellers, and provide them with personalised recommendations. AI can also help agents identify trends in the market and capitalize on those trends. You can find an exhaustive list of AI tools for real estate using Textify’s AI directory.

    • Cloud technology is revolutionising the way real estate professionals operate. Cloud-based solutions allow agents to store and manage customer data, generate leads, and manage operations from any location. Cloud-based solutions also allow agents to collaborate with their colleagues and clients in real-time.

    • The rental affordability calculator leverages advanced algorithms and data analytics to provide users with real-time insights into their housing expenses relative to their income, aiding in informed financial decision-making.


The use of technology in the real estate industry is set to continue to grow in the coming years. Technology will continue to help agents streamline their processes, improve customer service, and generate more leads. Technology will also help agents become more efficient and profitable, and help buyers and sellers find the perfect property. As technology continues to advance, the real estate industry will continue to evolve, and agents will be able to capitalize on the opportunities that technology provides.


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