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5 Strategies to Succeed as a Property Manager

by | Jul 17, 2023 | Blog

Home $ Blog $ 5 Strategies to Succeed as a Property Manager

Property management goes beyond merely owning and renting out properties; it demands a comprehensive understanding of the market, strong tenant relations, astute financial management, and more.

Investing in Property: A Beginner’s Guide

Before you buy your first investment property, you should know that investing in real estate can yield high returns, but it’s important to make informed decisions to ensure you’re putting your money in the right place.

It’s crucial to understand the market, the potential return on investment, and the responsibilities involved before making your first purchase.

Understand the Market

An understanding of the property market is essential for any aspiring property manager. This involves:

  • Researching property values and rental rates: Look at similar properties in the area to get an idea of how much you might be able to charge in rent and how much properties typically sell for.
  • Assessing market trends: Understanding whether the market is rising or falling can help you time your purchase and maximize your return on investment.
  • Identifying desirable locations: Consider factors such as proximity to amenities, quality of local schools, and crime rates.

Calculate Potential Return on Investment

Before buying a property, it’s important to calculate your potential return on investment (ROI). Consider the following:

  • Purchase price and renovation costs: Add up all the costs related to acquiring and preparing the property for rent.
  • Expected rental income: Research similar properties to estimate how much rent you could charge.
  • Operating expenses: Include costs such as insurance, property taxes, maintenance, and potential property management fees.
  • Expected profit: Subtract your operating expenses from your expected rental income to estimate your annual profit.

Be Aware of Your Responsibilities

As a property manager, you’ll be responsible for a variety of tasks, including:

  • Maintenance and repairs: You’ll need to keep the property in good condition and respond to any maintenance requests from tenants.
  • Tenant relations: You’ll need to find and screen tenants, handle any issues or disputes, and manage lease agreements.
  • Legal obligations: You’ll need to comply with local and national laws related to property ownership and tenancy.

Five Strategies for Success in Property Management

Armed with an understanding of the property market and a clear idea of what to expect from your investment, you can start to develop strategies for success. The following are five key strategies every property manager should consider.

Build Strong Tenant Relationships

Building a positive relationship with your tenants can lead to longer tenancies and fewer vacancies, both of which can contribute to a more stable income. Here’s how to foster good tenant relationships:

  • Be responsive: Respond to maintenance requests and other inquiries in a timely manner.
  • Be respectful: Treat tenants with respect and be understanding of their concerns.
  • Be professional: Maintain a professional demeanor at all times, even in difficult situations.

Regular Maintenance and Upkeep

Keeping your property in good condition can help prevent costly repairs and keep your tenants happy. Consider these strategies:

  • Routine inspections: Regularly inspect the property to catch any issues early.
  • Preventative maintenance: Schedule regular maintenance tasks such as cleaning gutters, servicing HVAC systems, and checking for pest infestations.
  • Prompt repairs: Address necessary repairs immediately to prevent further damage.

Effective Financial Management

Effective financial management can make or break your success as a property manager. Key practices include:

  • Budgeting: Prepare an annual budget that accounts for routine expenses as well as unexpected costs.
  • Financial tracking: Regularly track and review your income and expenses.
  • Invest in insurance: Ensure you have the right types and amounts of insurance to protect your investment.

Stay Updated with Laws and Regulations

Property managers need to comply with a range of laws and regulations, from fair housing laws to local building codes. Here’s how to stay informed:

  • Regular research: Regularly research and stay up-to-date with local and national property laws.
  • Join professional associations: Associations like the National Association of Residential Property Managers (NARPM) often provide resources and training on legal matters.
  • Consult professionals: Don’t hesitate to consult with a lawyer or real estate professional when needed.

Utilize Technology

In today’s digital age, the role of technology in shaping businesses and industries is undeniable. It can introduce efficiencies, open new avenues for customer reach, and create opportunities for innovation and growth. 

Similarly, in the realm of property management, technology plays a vital role. By leveraging appropriate technological tools and platforms, property managers can optimize their operations, enhance tenant relationships, and create an edge in a competitive market.

One of the most influential technological tools for property managers is property management software. This software is designed to centralize and streamline various tasks, significantly reducing the administrative load on property managers. 

For example, it can automate rent collection, eliminating the need for manual tracking and collection. Additionally, it can facilitate easy scheduling and tracking of maintenance tasks, ensuring the property remains in optimal condition. 

The software can also help with document management, providing a single, easily accessible location for lease agreements, receipts, and other critical documents. As such, property management software can prove to be a game-changer, offering time-saving benefits and reducing the potential for errors.

Another area where technology has made significant inroads is advertising. In the past, property managers relied heavily on traditional advertising channels such as newspaper classifieds. 

However, online advertising has emerged as a powerful alternative, offering a wider reach and more targeted audience engagement. Platforms like social media, property listing sites, and search engine ads can expose your property to a large pool of potential tenants. 

Tools like Search Engine Optimization (SEO) and geo-targeting can enhance your visibility to the most relevant audiences.

Communication technology also plays a pivotal role in property management. With the ubiquity of smartphones and internet connectivity, electronic communication has become the norm. 

Property managers can use email or text messaging to communicate quickly and effectively with tenants. Whether it’s to send rent reminders, update tenants on maintenance schedules, or address tenant queries, electronic communication allows for instant, traceable, and convenient communication.

Technology offers a multitude of benefits for modern property managers. From property management software and online advertising to electronic communication, these tools can streamline operations, broaden reach, and improve tenant communication. 

By leveraging technology effectively, property managers can stay ahead of the curve in an evolving industry landscape.

Wrapping Up: Building a Successful Property Management Career

Property management can be challenging, but with careful planning, strategic thinking, and continual learning, it can also be incredibly rewarding. 

By understanding the market before investing, focusing on tenant relationships, ensuring regular property maintenance, managing finances effectively, staying updated with laws and regulations, and leveraging technology, you can set yourself up for a successful career in property management.

Every property and every tenant is unique, and thus there’s no one-size-fits-all strategy. Being adaptable and ready to learn from experience will enable you to navigate the complexities of property management and ultimately, succeed in your career.

Succeed as a Property Manager

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Donnell Bailey

Property expert

Donnell is a property expert focusing on the property market, he looks at a combination of legislation, information from property managers, letting agents and market trends to produce information to help landlords.